I work for RSM McGladrey - or, as I tell people - the biggest company nobody has ever heard of. We are actually the 5th largest professional services firm behind the "big 4".
It helped our brand recognition by sponsoring Zach Johnson in last year's PGA. When he won, I got about a dozen messages essentially saying, "Hey, now I've heard of your company" as our name was emblazoned across Zach's shirt.
Last week, nine-year old Sam told me that he asked all of his classmates and teachers, and none of them have ever heard of RSM McGladrey. Obviously, we need to target more of our marketing towards 4th graders.
We do have a big advertising campaign going on now, including a deal with the NY Yankees for next year's broadcasts, and we also sponsor the Traffic/Weather channels on XM Radio. Now Sam does not fully grasp the concept of advertising and sponsorship, so when we were in the car on Sunday and heard "This XM Radio traffic and weather update is sponsored by RSM McGladrey," Sam exclaimed, "Dad! RSM McGladrey bought XM Radio?!?!?"
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